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| News & Events |
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November 2009: Tower Client Awarded Best Overall Website |
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M. D. Anderson Cancer Center's website, which Tower has facilitated the strategy for, was awarded three awards at the Healthcare Internet Conference in Las Vegas: best overall website, most commitment to e-Health business and an award for the patient portal designed in 2002. |
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October 2009: Tower's President and CEO Presents at Oracle Open World |
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Sue Sutton, RN, PhD, President and CEO of Tower presented MD Anderson Cancer Center's strategy to transform their website from informational to transactional with Lynn Vogel, PhD, the CIO of MD Anderson. |
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September 2009: Webinar on M. D. Anderson Case Study |
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Tower along with M.D. Anderson Cancer Center presented a case study describing how M. D. Anderson Cancer Center has developed a strategy and business case for a paradigm shift in its Web presence, including a transformation from a largely information-oriented web site to a focus on customer interaction and transactional |
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August 2009: Children's Medical Center of Dallas Engages Tower for Online Patient Experience Strategy |
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Children's Medical Center of Dallas grant Tower the contract for the online patient experience strategy. The project will result in a 3 year web roadmap and establishment of a internal governance structure and methodology for ensuring the long-term sustainability of the strategy. |
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August 2009: Tower launches Facebook and Twitter pages |
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Tower has created a presence on Facebook and Twitter to allow clients and others that are interested to follow industry-related news and happenings. To follow on Facebook: http://groups.to/towerstrategies and Twitter: www.twitter.com/towerstrategies. |
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May 2009: M. D. Anderson launches Phase 1 of Web Strategy |
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M. D. Anderson Cancer Center, U. S. News and World Report ranked #1 in cancer care, launches a redesigned website as Phase 1 of a web strategy. Tower was engaged to lead the web strategy and project manage the website redesign. The website is redesigned to serve as |
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February 2009: |
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Tower, in conjuction with Lyle Green, the Physician Relations Director at M. D. Anderson Cancer Center presents "Attract, Engage and Transact – Maximizing Your Physician Portal" at the Consumer-Based Marketing Strategy Conference in Las Vegas, Nevada. |
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January 2009: |
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Sue Sutton, RN, PhD, President and CEO of Tower, presents "Engaging Stakeholders: Building a Transaction-Focused Healthcare Portal" at the Oracle Healthcare 2.0 Solution Forum in Houston, Texas. |
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